Offerings
Shared progress takes shared work, here are a few places we can start.
Innovation Strategy
When businesses think about innovation, the focus is almost always on developing a new product or service. We work with companies to explore opportunities for breakthrough more broadly, by also looking at customer experience, adjacent markets, channel, profit model, and more.
Innovation Roadmap | Portfolio Planning | Product Pipeline
Customer Discovery
We get up close and personal with your customers, non-customers, and customer service team to understand the "emotional territory" of your product experience. Rich insights from Customer Discovery projects help you identify what user needs make the most sense to pursue and will inform your branding, marketing, and product pipeline for years to come.
User Insights | Customer Segmentation | Customer Journey Mapping
Product + Service Design
Our product development process is collaborative, empathetic, and iterative. We stay dialed in to the wants and needs of your primary users as we quickly prototype physical or digital offerings. We get feedback from real users along the way to ensure that your product launch doesn't fall flat.
Product Design | Service Design
Human Centered Design Training
Level up your team by deepening their ability to understand user needs, rapidly prototype solutions, and collaborate more effectively as you tackle your next big challenges. We begin by administering Foursight assessments, a best in class strengths assessment tool, to understand each team member's unique creative problem solving strengths. We then use your current business challenges as the context to teach your team the most effective methods for repeatable innovation.
Foursight Creative Type Assessments | Design Thinking Bootcamps | Design Ops