Headlight is a human-centered design studio that helps organizations uncover unmet customer needs and turn them into bold, practical solutions.

We build on clarity and rigor—not smoke and mirrors.

ABOUT

Bryan Terrill
Founder + Design Strategist

Bryan cut his teeth as an electrical engineer at Oak Ridge National Labs, helping entrepreneurs repurpose Lab technology to create new commercial products. Frustrated by low success rates and a desire to understand the creative process, Bryan has spent the last 12 years studying and practicing the science of innovation through human-centered design, systems thinking, and business model innovation. Bryan has led 30+ initiatives in over a dozen industries to help top brands like Ocean Spray, First Horizon Bank, Motorola, and Clayton Homes design new products, services and experiences that are making a real market impact. Bryan is also an adjunct professor at the University of Tennessee, teaching Design Thinking and New Product Design.

It takes a villiage

When it comes to creating products, services and experiences that are truly breakthrough, it takes a village. Fortunately, Headlight has a strong network of design researchers, industrial designers, engineers, UX designers, AI engineers and business strategists on the ready to tackle your biggest business challenges. Check out some of our top studio partners below.

Studio Partners

  • Stephanie Meusberger

    DESIGN & INNOVATION STRATEGY

    Stephanie is a powerhouse design strategist with 17 years of experience helping organizations translate bold ideas into meaningful, measurable change. With an Executive Master’s from the Institute of Design, she blends creative foresight with business and R&D acumen to turn complexity into clarity and momentum.

  • Larin Singer

    VISUAL DESIGN

    Larin is a multidisciplinary designer who brings creative clarity to complex challenges—translating insights into brand, product, and experience design that feels as smart as it looks. Don’t let her visual design prowess fool you, she’s also a skilled researcher and strategist who can spot the customer insights hiding in plain sight and turn them into powerful design direction.

  • Amy Mosley Miller

    USER RESEARCH

    Amy has led research for top companies like Bayer, 3M, Panasonic, and Takeda Pharmaceuticals, helping them gain insights that drive innovation and product impact. With a background in psychology from the University of Pennsylvania, and a master’s in Cultural Psychology and Decision Science from the University of Chicago, Amy combines rigorous research with a deep understanding of human motivation.

PHILOSOPHIES

Equal parts strategy and creativity

We believe strongly that designers and strategists belong in the same room. Without the divergent thinking of creatives, the best solution may not be discovered. Without the convergent thinking of strategists, the best solution may not be implemented.

A broader take on innovation

When businesses think about innovation, the focus is almost always on developing a new product or service. We help with product innovation, but we also work with companies to explore opportunities for breakthrough more broadly by looking at profit model, channel, customer experience, and more.

Top down, bottom up, outside in, inside out

All too often, the only point of view considered is that of top leadership in an organization. In any given project, it is critical to understand all points of view from key stakeholders in order to develop a solution that truly works for everyone. We have a bias toward conducting in-depth discovery with customers, entry level employees, and top executives alike to find where the real opportunities lie.

Value is in the implementation

There is nothing more disappointing than a breakthrough idea that dies on the shelf. When working with clients, we push toward solutions that are not only inspiring, but also implementable. It's worth making some sacrifices to get an idea to market.